Why Are Crowdfunding Platforms A Major Source Of Funding?

Unknown barely 10 years ago, crowdfunding, or crowdfunding , has become a major financing technique for entrepreneurs. No it’s not a fad and a trend to be in the mainstream. It responds to the needs of a time that highlighted project leaders in order to enable them to succeed thanks to the experience of creators who struggled to obtain funding. Simple and effective, this method is based on the contribution of a more or less modest sum of money by a very large number of investors. But why are crowdfunding platforms so fashionable today?

Create A Real Community Around A Project

Much more than an effective method for raising funds, crowdfunding is an unexpected way for small and medium-sized entrepreneurs to make themselves known and to create a real network around their idea. Because the people who invest in their project are people who believe in their business, and who will surround them, support them in their business and provide them with valuable advice.

In addition, crowdfunding allows VSE and SME managers to build up a large community of potential customers, to whom they can pre-sell products even before their creation and marketing.

Test The Viability Of A Project Even Before Its Launch

The community side of crowdfunding is also a way for entrepreneurs to obtain crucial feedback for the success of their project. Thus, they are able to know if their concept or product will really hit its target, and this prevents them from delving into the unknown. Indeed, if no one is interested in financing a project, it is surely that this project does not meet the expectations of customers and is therefore doomed to failure.

This feedback also allows entrepreneurs to have consumer opinions on a product even before it is launched, and to modify and improve it accordingly. This constitutes a considerable gain in work over the post-launch period of the product.

Finally, the concept of crowdfunding is an incredible marketing tool, which allows entrepreneurs to communicate their ideas and the message of their brand in the huge market with almost unlimited potential that is the web.

The First Impression, Victory Or Defeat

The first impression, victory or defeat? It is the first impression that will be remembered above all by your audience. If you manage to capture the attention and interest of your interlocutors during the first 20 to 60 seconds, it’s won. It only takes a few moments for your interlocutor to form an idea about you and it is you who have given them the keys: look, hairstyle, attitude, look, clothing and if it is a podcast. your voice is essential with its rhythm and intonation and its energy. It is therefore you who will choose your appearance. It’s up to you to play to gain the esteem of your interlocutors.

How Do You Position Yourself?

Your gestures, the way you enter the room, your clothes, your facial expression, how you position yourself … all your non-verbal behavior will also send a message to your audience and everything will be decrypted without your knowledge but also without knowing it of whoever is looking at you.

Prepare Your Entry On The Scene

Dare to opt for an original introduction, which will surprise or amuse your audience. Many presentations look too similar. To stand out from the crowd, be inventive and daring! You can play the card of humor, provocation (but always with subtlety), play or creativity. From the first seconds, be energetic and show your enthusiasm. The stake must be perceived immediately. Train in front of a mirror or film yourself: you will be able to correct some faults (closed body attitude, shifty gaze, lack of gestures accompanying the speech, etc.). Try as much as possible to appear calm, take the time to breathe, and do not speak too quickly. Build confidence in yourself and your product. Try as much as possible to translate your strong ideas into images, it will remain strongly engraved in the brain of your interlocutors. And give examples, be concrete: show that you are a dreamer, but who knows how to translate his dreams into realistic elements on the ground.

Take Care Of Your Body Language

You should also become more attentive to your body language, asking for help from a loved one. He will be able to observe the body movements that you tend to make to decipher the message you are sending without speaking. Your gestures are of paramount importance. Pay particular attention to swaying legs when you are seated, not to twist your hair… and for that, ask relatives to show you your annoying gestures and take the time to train yourself to control them.

Find Your Essential Message, Your Challenge To Make An Impression

Above all, do not embark on the perilous exercise of the limited-time pitch with the desire to say everything. You won’t succeed and you risk losing your audience by going all over the place. Tap a strong idea that will become your core message, the one you want your audience to remember. Even repeat, if you can, a phrase “shock” that will remain etched in their minds. Get straight to the point, with no unnecessary frills: Explain how you’re different or why you do things better. Be careful not to just make a statement like “we are better at …”without substantiating with precise and measurable data. Ban any overly grandiloquent expression such as “we will quickly become leaders” that could make you come across as naive, unconscious, or just a talkative. Either way, stay concrete, factual and based on numbers.

Make Your Audience Dream Even With A Product That Is Not Fun!

A good pitch is a subtle mix between dreams and numbers, anything that will convince investors or juries that your business will go far, very far! It is therefore important that you talk about concrete elements such as your business model or your customer acquisition strategy.

Conclude Brilliantly

Even if you are happy with your pitch , don’t rush the conclusion. The final sentence should call for a follow-up, announce the future of the projects. You’ve probably heard someone say to you, “We don’t have a chance twice to make a good first impression” ? Know that it is the same in any professional meeting. Whether you like it or not, judgment is inseparable from them. It is therefore up to you that it be beneficial to you.